How do you a launch a lead-generation campaign that will increase engagement, and ultimately sales? For many, it might be tempting to focus on the desired call to action, to throw an invitation out on media platforms and call it a day. While my work with brands over the past two decades has certainly focused on outcomes, I’ve tried to focus first on building a meaningful brand and brand message, one that’s aligned with company truths and rooted in customer benefits, because in my experience, we don’t get to desired outcomes without them.
The story we tell and the relationship we have with our consumers is critical to achieving the end-result we have in mind. And the order is important. First, we talk brand. Then we get tactical.
Below are a few of samples of the brand development and marketing planning work I’ve led for my clients. While the processes may differ, the work of aligning value-driven truths, with desired outcomes, is central.
Michael Navarre 